With a price tag of nearly £1 million, the Aston Martin Valhalla is packed with luxurious detailing and the most ground-breaking automotive technologies available.

My role was to create a detailed brochure that for potential customers in Aston Martin car dealerships.

This project required me to develop a deep understanding of the target market’s interests and pain points; take a huge amount of technical detail and make it digestible; and work closely with a designer to ensure the brochure maintained a visual balance.