Customer Success Stories
Long-form dives into business excellence
LinkedIn offers many packages to help organisations upskill their employees, improve recruitment, and more. During my time writing for this brand, I have worked on case studies, social posts, global reports, and articles that leverage LinkedIn’s vast amount of job and market-related data, all while promoting the benefits of the various packages on offer.
Case study
My role was to interview businesses, understand the transformational impact of LinkedIn, and then create a series of digestible case studies that succinctly combined raw data with insider testimonies.
Global report
LinkedIn’s Talent Trends is a detailed annual report that analyses the current world of work. My role was to take raw LinkedIn data, use it to craft a narrative, and then create seven versions of this report for seven markets.
Article
Similarly, my role in this project was to gather raw data from LinkedIn, research other industry sources, and create an SEO-optimised article that offered useful insights while also promoting LinkedIn’s Recruiter tool.
