MINI UK
April Fools Days video
Just a bit of beeping fun
In the spirit of April Fools Day, MINI UK wanted to create a little bit of mischief online.
My role was to come up with the creative concept, write the script, and help direct the shoot.
This was a really fun project that allowed me to flex my conceptual and script-writing skills, resulting in a video that toed the line between the ridiculous and the potentially believable.
Social video
MINI’s fans don’t always love their modern updates, and the hardcore purists are very vocal about it in the comments.
This idea leans into that insight, as I tried (and succeeded) to come up with the latest innovation that would boil some motorheads’ blood.
