Molteni & C

Short films

A celebration of design excellence

Legendary Italian furniture designers, Molteni&C wanted to create romantic, fairytale-inspired films to celebrate the licensed reproduction of two iconic pieces – the D.154.2 chair from Gio Ponti and the Arc table from Foster and Partners.

My role was to create evocative and almost poetic scripts that translated the luxury, heritage, and majesty of these pieces of high-end furniture. I collaborated closely with an art director throughout as we carefully considered the theme, visuals, and pace of both films.

This project was an opportunity to approach language from a more romantic and artistic perspective – rather than trying to overtly sell something, we were celebrating timeless design.

Background


Film script 1


Film script 2