Premier Partner Awards
Reinventing an illustrious marketing competition
Google’s annual awards ceremony is one of the most coveted events in marketing, but it needed a revamp.
My role involved curating email paths, writing the website from scratch, delivering social copy, and creating the instructional handbook.
This was an intricate and lengthy project that required constant communication across markets and a keen eye for detail in order to produce comms that were both clear and premium in tone.
Emails
I was in charge of curating and writing the email paths that all entrants would receive. The emails then needed to be localised and translated into eight languages across multiple global markets.
Entry handbook
The entry handbook is designed to be a succinct guide to help applicants as they craft their submission. The brief was to radically reduce the length of the previous year’s 40+ page document so that the entry process wouldn’t overwhelm and potentially discourage applicants.
Website
Similarly to the emails, I was in charge of producing clear and succinct copy that helped inform and guide applicants through the entire awards process.
