Nscale
DOOH in Paris
Building brand awareness before an expo
Nscale builds advanced infrastructure that enables organisations to create, deploy, and scale transformative AI systems.
To raise brand awareness before the VivaTech expo in Paris, we leveraged tactically positioned DOOH displays that followed the route from the airport to the expo site – the journey most attendees would be taking.
This project allowed me to flex my creative muscles and add a touch of humour to the brand’s messaging.
DOOH
As our target market was international business people, we tapped into the pain points associated with travelling for work.
Then, with a dash of light humour, we juxtaposed these problems with Nscale’s solutions.
